How We Added 25K+ Visitors To Our Client Website By Building Backlinks

Tell us who doesn’t like traffic on their websites.

Especially when it comes to SaaS businesses, for them generating organic leads monthly is a dream, and if you ask us, probably the best way to do it is through search engines.

We specialize in link building and crafting a content strategy (It includes everything from a content audit to content optimization).

Thus with our knowledge of SEO and marketing, We helped our clients generate traffic organically to their respective websites, and this case study will be the same.

In this article, we will share how we helped one of our clients (in the SaaS space) generate an additional 25k+ visitors per month to his website by generating 50+ backlinks.

Project overview

It was more than a year ago when we started working on this project. Our client owns lead scoring software (Due to privacy reasons can’t share his website details) and his website was already driving upwards of 2k–5k monthly traffic.

This amount of traffic was not enough. Because the website was their most dependent traffic source. So to scale their lead numbers, they focused on publishing content.

But if you know about SEO (or) have a website. You know that merely publishing 10–15 blog posts can’t guarantee any traffic. Hence this is where we came in and shared our link-building knowledge.

Once of our client’s understood how backlinks can boost a website’s Domain Authority, which in turn can speed up the ranking process. He wanted to see what I can do.

To be honest, we worked on this project for 4+ months to deliver 50+ backlinks and developed a content strategy that goes hand-in-hand with our link-building process.

Our Two Step Approach To Add Additional 25K+ Visitors To Our Client’s Website

At the beginning of the project, the goal wasn’t exactly to get 25k+ visitors to the site. Instead, our client wanted 3x–4x the existing traffic number.

So, to do so, we first did a content audit on the website to check whether the existing articles were capable enough to produce traffic if we worked on backlinks.

Hence, if you guys have read our previous blog post, where we spiked one of our client’s traffic by doing proper content audits and optimizations.

But for this client, unfortunately, his existing blog posts weren’t good enough to be ranked. So here, we had to pivot their existing content strategy which included two steps.

Step 1: Crafting/Correcting the content that matters

Once we knew the existing articles on our client’s website weren’t potentially good enough to neither rank nor generate traffic. Therefore updating those existing content pieces felt like a huge waste of time and also our client didn’t have a solid writing team.

However, it was high time to pivot the content strategy a bit, and also, it was high time to start publishing new quality content instead of focusing on old quantified content on the site.

Once, I had a conversation with the client regarding what kind of audience they are after and which keywords will be relevant to their software.

We went ahead and built a list of keywords where our sole focus was to find keywords with:-

• Relevancy
  

• Good search volume
  

• Comparatively easier to rank (In other words, takes less effort on the content and backlinks part)
  

Interestingly, once we compiled a list of keywords. We found that some keywords didn’t demand a blog post to rank on Google. Instead, the searchers were looking for a ‘Tool’ to leverage.

So when we pitched our client about a suggestion on adding a free tool on the site, they agreed.

If you read our article, ‘How we Helped our Clients Get Mentioned on Forbes, Entrepreneur, HuffPost, and More’. You would know that leveraging such methods can yield high-quality backlinks, which is exactly what happened with this client.

So at this point, we had two target content pieces to which we will be building backlinks:-

• Free Tool
  

• 2–3 Listicle articles
  

Since we were not confident enough with the client’s writing team, we came up with the content outlines and did the on-page optimization before publishing content on the site.

Step 2: Building 50+ high-quality backlinks to our target pages

As we said in the beginning, we’re a content marketing agency that builds links, and we love doing that.

Our client had already decided that most of our backlinks would redirect to just 3–4 target pages on his website. However, a small portion of the overall backlinks will be redirected to the remaining pages on the site.

For this particular project, we focused on only three ways to build backlinks:-

1) HARO (Help-A-Reporter-Out)

If you have read at least two of our articles about link building. Then, you would already know what HARO is.

In case you didn’t. HARO is a place where journalists from premium media outlets and bloggers look for answers (or) insights to their queries which they can use to craft their next content piece.

On this platform, you can sign up as a ‘Source’ and start responding to queries. If people feel you and your response are worthy enough to be mentioned, then you will get a backlink from their websites.

For our client, we used to daily check the queries on HARO and respond to those on behalf of our client. We did it for almost 2 months and successfully built links from sites like NameCheap, Tech Crunch, MooSend etc. (More than 10+ links)

The thing with HARO backlinks is that most of the links will be pointing toward the homepage. So these types of backlinks can help in boosting the website DR too.

2) Guest posts

Guest posting is probably something that everybody knows. We bet if you did link building, you have done guest posts.

But the thing with guest posts is that even though they are old. They work. However, not in the way that most people think.

Nowadays, you simply can’t post on any random link farm and expect backlinks to be worthy.

So, to do guest posting in the right way.

From our end, We did some competitor analysis and pitched relevant websites with relevant guest post ideas. Once the website owner agreed, we had the content written by our client’s team and published it with a backlink.

Note:- Make sure to do keyword research for your guest post topics considering the publishing website in mind. If your guest post content ranks on Google, you can leverage free referral traffic from there and gain some trust points from Google too.

3) Link insertions

We took the ‘Free Tool’ in the context and ran an email campaign announcing the free tool to the websites in the space that are relevant enough to link to us and also had the content on their website to give us link insertions.

The most important part of this method was to find websites where you have the probability of getting a link and also pitching to these websites in a way where your pitch doesn’t sound like every other pitch in their inbox.

Within 2 months of working on this email campaign, our client secured another 25+ quality links that mattered.

Hence with the right content pieces in place and proper backlinks to our target content pieces. Within 6 months, our client saw these 3–4 target pages were contributing up to 25k+ website views each month.

Wrap up

The reason for sharing this case study was to enlighten our readers on how they can leverage content and backlinks to generate traffic that matters to their business.

We honestly feel on the internet that SEO has become a topic that is twisted and turned accordingly by the so-called ‘Gurus.’

Hence to date, we stick to the basic principles of SEO, where it all comes down to having a user-friendly website, effective strategy, user-friendly content, and quality backlinks to get rankings on Google and leverage the traffic that you always expected.

Do you also want to generate high quality backlinks and grow your website traffic? If yes, then please feel free to book a call with us