Today, let’s discuss a game-changer that most people forget to consider when building their content strategy: finding related SEO entities.
The best content that ranks on Google usually shows expertise and covers a topic in depth. In most cases, entity-based SEO is used to show this effectively. It helps you create content that is not only thorough but also exactly what Google wants to see.
At Pulling Off Strategies, we’ve helped SaaS clients improve their rankings by mastering entity stacking in their content. It’s not rocket science, but it does take the right approach.
Let’s learn how to find and use related entities to take your SEO to the next level. So, let’s dive into the strategies that actually move the needle.
What are SEO Entities?
In this context, an entity may be a person, place, or thing. In SEO, entities play a major role in making your content relevant to the topic and making it easier for Google algorithms to understand your target topic.
By definition, SEO entities are the words/topics that help Google understand your content better. They’re not just keywords, they’re distinct concepts, people, places, or things that search engines can recognize and connect.
Today, Google is filled with content for most of its searches, and it’s hard to rank content purely on the basis of content. So, the algorithm chooses to analyze content that is most relevant to the topic with search intent. Thus making it easier for it to rank one piece of content for its relevant queries.
If Google understands the type of entity in your content, it can better match your pages to the user intent for that query.
The benefits of using entity within your SEO strategy are game-changing. It helps with:
- Better search visibility through semantic understanding
- Better content relevance for different search queries
- Performance on the mobile and voice search
- More topical authority in your niche
Entities are crucial because they help search engines understand the bigger picture (without having to read it).
In the following section, you will learn how to find related entities for your SEO strategy.
6 Ways To Find Related SEO Entities For Your Topic
In this section, we will explore the practical side of finding entities that will supercharge your content’s relevance and authority.
As we discussed earlier, related entities in SEO assist you with getting search engines familiar with how deep you go into the information and what is connected in the topic ecosystem.
Here, we’ll look at the four best ways to find related entities that will help your content stand out.
1) Using Entity Explorer To Find Entities
If you already know your website’s niche, then Entity Explorer can help you generate keyword ideas and identify entities related to your topic.
For example, we used the ‘Keto Diet Plan’ as a topic for our content.
If you look at the left side of the screenshot, you can see that the tool recommends topics/words like budget, vegetarian, chart, etc, as entities that we can use in the content for the keyword ‘Keto Diet Plan.’
However, if you click on those terms in the tools for further topic ideas like these.
This will open up a list of new content ideas for your niche/topic that you wouldn’t have thought of otherwise.
In fact, you can use the entities suggested by this tool as categories for your website content, and by clicking on ‘Find Topics,’ you can discover a new list of article ideas for each category.
Entity Explorer is your SEO brainstorming buddy. It provides you with a smart mind map of keywords, concepts, and entities based on what search engines correlate with your topic—no more guesswork when planning your content strategy.
Here’s what makes Entity Explorer a game-changer for finding related entities:
- It helps analyze keyword ideas & topic-based entities to lend you maximum ranking potential.
- It helps identify phrases and long-tail entities that actually drive traffic.
We love that this tool doesn’t just do surface-level keyword research. It goes deep to find the contextual relationships between entities and topics, allowing you to create content that search engines understand better.
Pro tip: For our SaaS clients, we use Entity Explorer to find entities that match user intent. This approach helps us create more comprehensive content that ranks for broader keyword sets while retaining topical relevance.
2) Using Google’s Natural Language API
Google Natural Language API is a cloud service offered by Google that uses machine learning to analyze any text on a web page. The best part is that it is free to use, just like Entity Explorer.
Google’s Natural Language API is extremely good at detecting entities such as people, organizations, locations, and concepts within your content.
You can visit this page and test the tool for Free.
For example, we copied and pasted the content of the top-ranking articles for the keyword ‘Keto Diet Plan,’ and this is what we got for related SEO entities.
Here’s what makes Google’s Natural Language API stand out for entity analysis:
- Automatically identifies and classifies multiple entity types
- It provides entity salience scores to indicate importance.
- It is able to understand entities and their contextual connections.
- Provides sentiment analysis for each entity identified
3) Wikipedia To Find SEO Entities
This is your entity research goldmine. By using Wikipedia’s vast knowledge base, you get a clear picture of what entities matter for your topic.
Here’s our proven step-by-step method for finding entities:
- First, type your main keyword + “Wikipedia” in Google search. It shows you which pages Google thinks are most relevant to your topic.
- Click on Wikipedia pages and search for patterns in the titles and the descriptions. Usually, they expose related entities that Wikipedia associates with your main topic.
- Go into deeper entity research by analyzing the anchor texts on the Wiki page
Pro tip: When you’re on Wikipedia, use the “What links here” feature (under Tools in the Top right sidebar). This is a list of all Wikipedia pages that link to your current page – each one a potentially related entity.
Since Wiki gives you the contextual relationships between these entities, here’s what we’ve discovered works best when using this method:
- Entities mentioned in the first paragraph of these pages should be paid special attention to.
- Most entities will have their own Wikipedia page
- Highlight any themes or categories that repeat in the content
The point here is not to collect entities but to understand how they relate to your main topic. This understanding allows us to create content that matches how search engines see topic relationships.
4) Using Google Manual Search To Find Entities
In Google’s search results pages, entity information is crammed into the ‘People Also Ask’ (PAA) boxes, ‘Related Searches’ section, and sometimes even on the Knowledge Graph section. These SERP features tell you what entities Google thinks are related to your topic.
Here’s our proven step-by-step process for finding SEO entities using Google search:
- First, look at the PAA boxes that appear when you start with your main keyword. Each question usually has multiple related entities that Google thinks are important.
- Click on the PAA boxes to expand them. Google will generate related questions, revealing more entity relationships.
- Once the PAA section is done, you can go to the bottom of the search results and look for “People Also Search For.” These suggestions are generally great as they contain valuable entity connections that Google has detected.
Pro tip: We’ve found that combining entities from both PAA boxes and Related Searches helps us better understand topic relationships at Pulling Off Strategies.
When implementing this strategy for our clients, we focus on:
- Identifying patterns within how related entities are connected.
- The context in which entities appear together
- The hierarchy of relationships between different entities
- Variations in how entities are described and captured in SERPs
5) Using SEO Tools Like NeuronWriter
We will walk you through how we use NeuronWriter to find powerful entity relationships for our SaaS clients at Pulling Off Strategies. This tool has become a must-have in our content optimization process.
NeuronWriter uses NLP (Natural Language Processing) to identify the semantic keywords and entities that Google is looking for in top-performing content.
Here is how to use NeuronWriter to find entities for SEO:
- Input your primary and secondary keywords
- Choose the top-ranking article to analyze for entities and content
- Go to the right corner for the ‘Entities’ Tab
- Please go through the entities listed by the understand and understand their frequency and relevance to the content
At Pulling Off Strategies, we pay special attention to the content score feature, which helps ensure we’re covering all relevant entities and NLP terms to optimize our content. This tool made our content optimization much easier.
NeuronWriter isn’t a free tool. However, you can sign up for its lifetime deal.
6) Using AI Tools Like Perplexity to Find Related Entities SEO
Perplexity is your entity research assistant. This AI tool will be invaluable for understanding how Google uses different concepts for context.
You can either use a prompt customized for your output or command an entity list for your topic like this
You can look into these things while finding your relevant entities for SEO:
- Go through the sources Perplexity cites in its response
- Look at the “People Also Ask” section to see what other entities Perplexity thinks are relevant
- Generate follow-up questions from Perplexity to find more entity relationships
Obviously, since it’s an AI search tool, you can play around with your prompts to generate a more relevant list of SEO entities for your topic.
Wrap Up
This article emphasizes the importance of entities and also outlines the effective methods to discover the SEO entities.
Each method provides insights into how various entities connect within a topic, allowing for comprehensive content creation that aligns with user intent.
By focusing on entity SEO, your approach ultimately leads to better search performance and authority in niche markets.
