SEO promotions are a great way for websites to generate traffic that is relevant and impacts businesses positively
At Pulling Off Strategies, we have done Organic SEO work for all kinds of online businesses.
Whether you’re a small business owner, an e-commerce online store, a local business owner, or a startup founder, effective SEO promotion can do wonders for any business
In this blog, we’ll discuss the benefits of SEO promotion for your business and the steps involved in running a successful SEO campaign.
What is SEO Promotion?
Search Engine Optimization (SEO) promotion is all about increasing your website’s visibility in search results. This is done by ranking your content on search engines like Google using relevant keywords.
Due to constant hits of algorithm updates, SEO has certainly become difficult, but even today, most products and services businesses rely on SEO for growth.
Not to mention, SEO as your marketing channel is cost-effective and most likely can become your business’s primary revenue stream.
The only caveat is it takes hard work to get your brand/business noticed by search engines and, most importantly, by your target audience.
Benefits of SEO Promotions
There is no doubt that due to the evolution of SEO and with the increased competition online, SEO as a website promotion channel has become more challenging than it used to be.
But the thing is, over the years, businesses have built a name for themselves by just focusing on SEO basics.
In fact, we’ve multiple case studies for you to understand how SEO can help you stay ahead of the competition.
For this section, we want to talk about the particular benefits for websites that choose to do SEO promotions for their growth
1) Top Positions in Search Engines
There is no other way to rank on search engines like Google other than relying on SEO.
There is no doubt that by ranking in Google Search Engine Results Page (SERPs) you’re increasing your website’s visibility, but along with that, there are a bunch of benefits, like
- Increasing your brand recall value
- A chance to showcase yourself as an authoritative figure
- By outranking other websites, you stay ahead of the competition
- A reliable channel to generate consistent clicks every month
2) Targeted Clicks To Your Content
Traffic generated from organic searches is probably the most targeted traffic. On Google, people specify what they are typing for, and when your website shows up for relevant searches, it attracts targeted clicks.
For example, when someone searches on Google for ‘best CRM tool for startups’, they are in the process of making a decision and assume you have a article where you promote your product. This simply indicates that you’re attracting the right kind of internet users.
Now imagine generating a steady stream of targeted search clicks month-on-month. Wouldn’t that impact your business positively?
3) SEO is Cost-Effective
Listen up, especially if you’re a small business owner or startup: SEO is a long-term investment, and usually, most of your investment goes into upfront costs like a website, content, and backlinks.
Apart from that, once you acquire the rankings, your monthly cost to maintain your keyword positions will be much lower. Unlike paid ads, which will stop working once you run out of budget, traffic from SEO is constant.
It’s like having a 24/7 salesperson on your team who is doing all your promotions.
At Pulling Off Strategies, we’ve helped multiple SaaS businesses slash their customer acquisition costs through SEO.
4) SEO is For Long-Term
Unfortunately, like paid ads, search engine results results can’t be seen overnight.
You have to either hire an in-house team that does SEO full-time or hire an agency like ours that provides SEO services in the long run.
SEO is rewarding when you choose to have a plan in place.
In the long term, it always brings better ROIs because, as we talked about earlier, the cost of maintaining your rankings is much lower, and it usually beats any other marketing channel.
8 Steps To Optimize Your Website For SEO Promotions
In this section, we will discuss how to promote your website through SEO.
Trust us: the SEO strategies shared here will put you in the driver’s seat when it comes to ranking on search engine result pages.
So, be ready to follow these steps:
1) Focus on Technical SEO Setup
Before anything else, we have to ensure that your website’s technical foundation is solid.
It’s like building a house—you have to have a strong foundation before you can build on top of it.
These are the things you need to optimize for technical SEO:
- Optimize your site speed: Nobody likes a slow website, and neither does Google. In fact, Google doesn’t prioritize websites that load slowly. Ideally, you want to load your web pages in less than 3 seconds, you can use tools like Google PageSpeed Insights to know your page speed
- Ensure mobile-friendliness: Today, more people than ever are browsing on their phones. So before making your website live, test your website on multiple mobile devices for mobile optimization
- Define your robots.txt and sitemap URLs: Format your robots.txt files and sitemaps to ensure the best crawlability and indexing of your content
- Website structure: Use links and proper menus to provide users with better navigation, which also improves the user experience.
At Pulling Off Strategies, we’ve seen technical SEO make or break a website’s success. So, don’t try to skip this step.
2) Keyword Research For Your Content
Keyword research is the most important step for any SEO plan.
Because on the very basis of the keywords, you’re able to create a content plan for your website
- Use keyword research tools: You can use paid tools like Ahrefs to find relevant and easy-to-rank keywords for your business, Or you can use free tools like Google Keyword Planner to find keywords
- Focus on long-tail keywords: The best way to find easy-to-rank keywords for any niche is to look at long-tail phrases or search terms, and usually you will notice less competition there
- Analyze your competitors: See what keywords other websites in your space are ranking for and identify content gaps you can fill.
3) Create a Content Strategy
This is where things get interesting!
Once you find your keywords, it’s time to map out your keywords to create a content strategy that focuses on topical authority.
- Create topic clusters: Group all related keywords and create topic clusters of each group. This allows Google to understand your site’s structure and your expertise on a given topic.
- Develop a content calendar: Plan your content creation in advance so that you can continue publishing consistently.
- Focus on quality over quantity: A few high-quality pieces are always better than a ton of mediocre ones.
We’ve seen businesses outrank their toughest competitors by becoming the go-to resource for a particular topic. The reason is because of topical authority.
4) Focus on Content writing
It’s time to put pen to paper (or you can say fingers to keyboard). However, you don’t have to write content if you don’t want to.
You can choose to go with our B2B Content Writing Services, where we take care of everything for you.
Anyway, here are some points to keep in mind while writing content:
- Leverage Artifical Intelligence (AI): Get help generating content ideas and outlines from platforms such as ChatGPT or Jasper. Make sure to edit AI content according to your writing style
- Focus on E-E-A-T: Make sure your content has Experience, Expertise, Authoritativeness, and Trustworthiness. This can be done by adding author bios, having solid about-us pages, and sharing your niche expertise
- Format your writing for readers: For better writing tips, write clear headings, use bullet points consistently, provide answers for each keyword at the top, and have FAQ sections to answer any common questions.
5) Do On-page Optimizations
On-page SEO is about optimizing most of the elements on your webpage/blog post.
If you’re using WordPress, you can use plugins like Yoast SEO or Rank Math to help you with on-page optimization. If not, you can start focusing on these elements:
- Header tags: Use proper H1, H2, and H3 tags to structure your content. This is great for both readers and crawlers for search engines.
- Meta tags: It’s simple—create enticing meta titles and meta descriptions for each page. They’re your ad copy in the SERPs—make ’em count!
- Use of NLP keywords: Use tools like Neuronwriter to find out NLP keywords to include in your content and add those words naturally
- Image alt text: Alt text is used to describe what your images are about. They are essential for your image SEO
- URL optimization: Make your URLs clean, short, and keyword-rich. URLs indicate the exact keywords you’re after for each page.
- Use internal and external links: Use internal links to improve your website’s navigation and also this helps search engines to crawl pages. Whereas external links can be used to backup any claims/context in the content.
One of our clients added 10k+ monthly visitors to their website by doing a content audit and performing on-page optimizations.
6) Leverage Off-Page SEO (Link Building)
Generally, when a website links to your content, it is considered a backlink. They’re like votes of confidence from other websites, telling Google you’re the real deal.
This process of building backlinks is known as link building in off-page SEO. Usually, for most websites out there, you can choose to build these types of backlinks:
- Guest posts: Write articles for other relevant sites in your industry. It’s a win-win situation—you get a backlink, and they get great content.
- Niche link inserts: Contact site owners in your niche and find relevant articles to add a link to your content.
- Digital PR campaigns: Create newsworthy content that gets in front of journalists. This kind of backlinks improves your domain authority, and they are great for SEO
7) Social Media Promotion of Your Blog Posts
Even though social media isn’t a significant factor in to rank on search results, but having an additional channel where you can do website promotions does help.
- Share your content across platforms: Share your blog posts across multiple social media platforms, you can set up an automation to do that
- Engage with your audience: Respond to comments and encourage engagement on your social media profiles
- Drive referral traffic: Sharing your website links through social media posts is a great way to send referral traffic for your business, and this helps in SEO indirectly
8) Track & Scale your SEO
If you can’t measure it, you can’t improve it.
Here are the key metrics we obsess over at Pulling Off Strategies:
- Monthly Organic traffic: If you’re increasing visitors each month, then that should be a good indicator that your SEO strategy is working
- Branded search traffic: Branded search volume is a metric to analyze your brand recognition, and branded clicks are great for SEO
- Backlink profile: Monitor the quantity and quality of sites linking to you and analyze how they impact your rankings
- Conversion rate: Because traffic without conversions is just a vanity metric. It is important to understand your user behaviour to improve conversions.
Pro tip: You have to perform regular audits to analyze your SEO. You can track these above metrics using analytics tools like Google Analytics and Google Search Console.
Wrap Up
Till date, SEO promotion still remains a powerful strategy for businesses looking to establish a strong online presence and drive targeted traffic.
By following the eight essential steps outlined above – from technical SEO setup to consistent tracking – you can create a solid foundation for your website optimization and growth.
If you want to leverage SEO website promotion for your business, you can feel free to book a call with us where we will be able to come up with a customized plan for your SEO success