A 3-month SEO plan is a good choice for businesses because three months is enough time to evaluate SEO’s effectiveness and give businesses a good idea of how rewarding SEO is.
At Pulling Off Strategies, we used our 3-month SEO plan to help this SaaS client increase website traffic by 25k+ monthly and triple their revenue.
So, we know a thing or two about effective SEO strategies for businesses.
In this blog post, we will discuss the steps necessary to create a proper three-month SEO plan and divide this plan into monthly tasks.
13 Steps To Make a Successful SEO Strategy Plan For 3 Months
Whether you are a startup looking to increase your online visibility, an established business looking to grow, or an E-commerce brand preparing for its peak season, a proper SEO strategy is required to get the job done.
Developing a successful SEO strategy plan is not just about checking off the list, it is about how well you can structure and implement it.
This section will discuss the steps that make SEO strategy plans successful.
1) Set Your Goals
First things first: set realistic SEO goals.
If you are a small business and recently created a website. Realistically, you can’t expect 100k+ monthly traffic by outranking your industry leaders in just three months.
With SEO, there is always something realistic for your business. It doesn’t have to be traffic, it can be the number of sign-ups or increase in product sales.
2) Know Your Key Metrics
Let’s talk about critical metrics. How will you measure success?
In SEO, if you know what you’re after, you can align the metrics contributing to your goals and track them throughout your campaigns.
The most frequently used metrics include Keyword Rankings, Average CTR, Website Traffic, Bounce Rates, and Conversion Rates.
It would help if you constantly monitor these numbers to quickly identify what’s working and what needs tweaking.
3) Niche Competitor Analysis
Knowing your market is crucial for optimizing search engines. To do that, you can find out who your competitors are and analyze their websites using tools such as Ahrefs.
Upon analyzing, you should understand what worked for them and what can work for you by identifying the opportunities for your SEO that have been untapped so far
Competitor analysis is an excellent way to find out:
- Niche markets in a big industry
- Untapped keywords for your website
- Relevant backlink opportunities to grow
- Content marketing strategies required to meet the needs of your audience
4) Technical SEO Audit
A technical SEO audit is important to check how well your website is prepared for search engines. Websites with good foundations are crawled and indexed without problems on Google.
Technical SEO involves:
- Sitemap setup
- Robots.txt file
- Crawlablity
- Indexing
- 404 errors
- Image optimization
- Page Speed
- URL Redirects
- Canonical Tags etc
You can quickly discover these issues using tools like Screaming Frog or Sitebulb.
If you need help with using WordPress for your website, then this guide can help you do SEO without WordPress.
5) User Experience
A thorough SEO audit fix can increase the user experience to some extent, but you need to do some things in addition to your technical SEO because, at the end of the day, users are the ones that you need to satisfy, not the search engines.
Start with a good web structure for a better user experience. For good navigation, make sure every page is three clicks away from the homepage.
Faster loading times and helpful content also contribute significantly to user experience, leading to lower bounce rates and higher conversions.
6) Keyword Research
Keyword research is the beginning of your SEO journey.
When it comes to keyword research, treat each keyword individually with proper Search Engine Results Page (SERP) analysis.
Learn about our keyword research process that helped us rank 250+ articles on Google.
Note: Choose keywords that are highly relevant to your products or services while having good commercial intent.
7) Content Strategy
The most crucial aspect of any SEO plan is developing an efficient content strategy. A website without a content strategy is like a ship without a compass.
Content strategy is a must when you’re focused on specific types of content and topic ideas your brand would like to pursue, where you can easily write and rank content to build authority.
8) Content Creation
In any 3-month SEO plan, content creation is the part on which your entire strategy depends.
Therefore, most of your time and energy should be spent on this.
Today, where search engines are prioritizing user experience for better rankings, and content plays a significant role in this.
Quality content comes from good research, outlining, and a solid understanding of your audience segments.
9) On-page SEO
On-page SEO optimization: It is simply the changes that you can make to a page or blog post to optimize it for its relevant keywords.
On-page SEO includes optimizing:
- Meta Titles & Meta Descriptions
- URLs
- Images
- Content Optimization
- Internal Links
- External Links
- Heading Tags
On-page SEO helps search engines understand your content and the keywords you’re targeting for each piece of content.
10) Off-Page SEO
Off-page SEO is mostly link-building. It is the process of obtaining quality backlinks from reliable sources and from websites related to your niche.
Some ways to build backlinks include guest posting, niche edits, and digital PR.
According to us, there are three ways to build good backlinks:
- Creating valuable content that acts as linkable assets
- Doing outreach for your guest posts contributions
- Using a story for Digital PR
11) Social Media Growth
In 2024, SEO is more about building a brand since Google prefers brands that rank higher.
Therefore, using an omnipresent marketing strategy across social media platforms can increase your exposure and traffic to your website.
Although you don’t need a large audience to prove your brand, sharing content on social media will complement your SEO by sending consistent brand signals.
12) Automate Your SEO
We live in the age of automation and AI. If you don’t use these to your advantage, you miss out on a lot.
Here are some of the ways that you can use AI and Automation tools to enhance your SEO efforts:
- Use ChatGPT to streamline your research process and come up with writing drafts
- Use automation tools like Make(.com) to schedule content on your website and social media platforms
- Use outreach platforms like ReachInbox to scale your link-building efforts
13) Analytics and Performance Benchmarking
Your marketing campaigns are incomplete without proper analytics setup and performance benchmarking.
You need to regularly check organic traffic growth using tools like Google Search Console and Google Analytics.
You must monitor your key metrics and ensure they align with your business goals. By leveraging data insights, you can make informed decisions.
A 3-Month SEO Plan For You To Follow
This three-month SEO plan is a monthly breakdown to help you taste some SEO success.
However, this 3-month SEO plan is just a template/framework for websites discovering SEO and having fewer clues on organizing their plans.
Month 1: Research, Setup, Audit, and Plan Content
- Research: Find websites with low DR numbers but high traffic numbers. Such websites contain potential content opportunities. Ensure you analyze them and sort out a handful of keywords for your topics.
- Setup: Set up your Google Analytics and Google Search Console accounts.
- Audit: Conduct a technical audit of your website. Identify and fix issues like page speed, URL redirect, or mobile navigation.
- Plan Content: Outline a content strategy based on your keywords. Focus on topics that resonate with your audience and align with your business goals.
Month 2: Write Content, Optimize it, and Publish Your Content
- Write Content: Now that you have a content strategy, it’s time to start writing. Focus on creating high-quality, informative content that answers your user queries on Google.
- Optimize: Once you have your content written, make it SEO-friendly.
- Publish Your Content: After optimizing, format it and publish it on your website. Make a habit of sharing your new blog posts across social media platforms.
Month 3: Create More Content, Get Backlinks, and Seek Growth
- Publish More Content: In the third month, ramp up your content production. Have SOPs in place, or use automation to double up your content writing process.
- Build Backlinks: Contact other websites for guest posting or partnership.
- Look for Growth: Monitor your progress using Google Analytics and Google Search Console. Look for growth opportunities by analyzing your rankings. Scale up your optimization efforts towards content ideas that are ranking.
This three-month SEO plan is a generalized plan for websites. If you just launched a website, you will likely need to put in more work. However, three months is a reasonable amount of time for any website.
Book a call with us if you’re looking for a customized approach to develop a monthly SEO plan and implement it at scale for your business goals.
