15 Best Affordable SEO Tools in 2025

Learn what are best affordable SEO tools in 2025. Our team has tried and tested this best cheap SEO tools stack to give you the best recommendations for your budget.

If you’re looking to increase your small business’s online presence without spending a fortune, then you’ve come to the right place. When you’re working with a limited budget, affordable SEO tools can make all the difference.

Today, the market is filled with a plethora of SEO software, and obviously, not all cheap options are best for your strategy. However, it is best to be aware of the best tools for budget SEO.

In this article, we will explore some of the best affordable SEO tools specifically for a small business or startup. 

Our Top Affordable SEO Tools Recommendations For 2025

The following list of SEO tools is ranked based on factors like our experience with the tool, features, Usability, overall customer ratings, and as well as by constantly comparing each cheap SEO tool with its counterparts.

Depending on your SEO site, budget, SEO needs, and other aspects of SEO, the best choice for you can vary.

1) Clicks. so

Pricing: The Starter plan of Clicks starts at $24.99 per month 

Clicks.so is the new all-in-one SEO platform on the market that does everything from keyword research to site audits. It’s probably one of the best Ahrefs alternatives for people who can’t afford Ahrefs.

Many of its features, like SERP analysis and backlink analysis, resemble Ahrefs, and you can definitely have this in your stack at a fraction of the cost. It’s probably our choice for the best SEO tool at this price.

Pros:

• Easy-to-use interface
  
• Affordable option
  
• Reliable for metrics like search volume and difficulty
  
• Effective SERP analysis features
  
• Improved competitors analysis
  
• Runs technical SEO audits within minutes
  

Cons:

• No free trial option
  
• The data isn’t as superior as Ahrefs
  

2) LowFruits.io

Pricing: LowFruits offers a pay-as-you-go model of $25 for 2,000 credits

LowFruits.io is a new keyword research tool that helps you find low-competition keywords. This is especially useful for small business owners and bloggers who want to rank fast without fighting for rankings against other high-authority sites.

It is a very user-friendly tool that helps you analyze SERPs and find keywords with weak domains that rank on the first page of Google. That means you can focus on these ‘low-hanging fruits’ and increase your chances of ranking higher in search results.

Pros:

• Bulk SERP analysis
  
• Provides keyword difficulty metrics
  
• Options to group similar intent keywords
  
• Best for niche bloggers and small websites
  

Cons:

• Not an all-in-one SEO tool
  
• The keyword data is slow to load
  

3) SE Ranking

Pricing: The Essential plan from SE Ranking starts at $65 per month

SE Ranking is a comprehensive SEO tool that provides a complete set of features to help businesses of all sizes increase their online visibility. This tool is tailored mostly towards SEO agencies like us who do SEO on a regular basis and at scale.

This is probably the only tool on the list that offers AI overview trackers and AI writers to help you with content as well.

As we said, this tool is designed for agencies so that you can assume better reporting options and white-label software options

Pros:

• User-friendly dashboard
  
• Reliable data in terms of keywords and SERPs
  
• Offers a local marketing suite for Google Business Profile (GBP) optimization
  
• Provides a content marketing suite for your overall content creation process
  
• Best tools for SEO agencies
  

Cons:

• Limited integration with other tools
  
• $65 per month for a single website isn’t that cheap
  

4) SEO PowerSuite

Pricing: SEO PowerSuite has a free plan, and its paid plan starts at $349 per year

SEO PowerSuite is a SEO toolkit that includes four powerful tools to help you optimize your website. This suite includes everything from keyword research to backlink analysis.

Honestly, it’s designed for link builders or businesses that prioritize link building. The remaining features, like SERP analysis, are below par at best when compared to other tools on this list.

This tool offers a backlink API best suited for agencies that build backlinks at scale. It brings in the best backlink data for target websites.

Pros:

• Offers a free plan with limited features
  
• All-in-one dashboard for your SEO
  
• Great for backlink analysis and competitor analysis
  

Cons:

• You need to download its desktop application
  
• It is reported to be resource-intensive on computers
  
• Honestly, we didn’t like its interface
  

5) UberSuggest

Pricing: Ubersuggest offers a free account with limited features, but the paid plans start at $12 per month

UberSuggest is our very own marketing poster boy Neil Patel’s adopted child . This tool is a great option for small businesses and freelancers who want to start their SEO research.

UberSuggest is primarily a keyword research tool that helps you generate content ideas. It also offers SEO features like competitor analysis, backlink analysis, site audits, and more.

Its user-friendly interface lets you access data without feeling overwhelmed, making it ideal for those new to SEO.

Pros:

• The most affordable SEO tool on this list
  
• Provides all the common SEO metrics
  
• Good user interface
  

Cons:

• The data accuracy may vary compared to premium tools
  
• No SERP analysis feature like Ahrefs
  

6) Cluster AI

Pricing: Cluster AI offers 200 free credits, and its paid plan starts from $39 per month for 1,000 keywords

Cluster AI is a SEO solution developed by Content Distribution Team. It is a new and advanced SEO tool that can help businesses fast track their keyword research and content strategy.

You can guess by its name that it focuses on forming clusters from a given list of keywords. This tool can alone save you dozens of hours when you’re solely focused on your content for growth.

This tool makes keyword organizing easy and gives you insights into your competitor’s. Cluster AI helps you plan your content better and helps your website rank higher on search engines.

Pros:

• Search intent-based keyword clustering
  
• A user-friendly interface for beginners and experts alike.
  
• It gives you an idea of how competitors are using keywords
  
• It saves time by automating the keyword organization process
  
• Best for content-heavy SEO strategies
  

Cons:

• You need a keyword research tool with this
  
• Useful for only one SEO task
  

7) Mangools

Pricing: Mangools Basic Plan starts at $49 per month

Mangools is an SEO tool suite that caters to small businesses and large enterprises. One of its most popular tools is KWFinder, which can help you identify long-tail keyword opportunities for better SEO performance.

The other suite of tools, such as SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler, are supplementary features that make it even more compelling. 

Like Clicks.so, it is said to be a Ahrefs alternative. For small businesses that want to optimize their SEO efforts without the high costs of more premium tools, this makes it an excellent choice.

Pros:

• Five essential SEO tools in a comprehensive suite.
  
• A user-friendly interface for beginners.
  
• Effective keyword research data
• Pricing is affordable compared to its premium competitor tools
  

Cons:

• The free version is limited in usage
• Lacking limited data export options
  

8) Google Search Console

Pricing: Google Search Console is free to use

Google Search Console (GSC) webmaster tools directly connects to your website and provides you with a complete dashboard to monitor how your site performs on Google. 

It will help you know how good your site is ranking for different keywords and also give you information about queries, pages, and even countries from where your visitors are coming.

However, for a newbie website with little to no data, this tool isn’t going to do much. But as you move along with your SEO strategies and start feeding this tool with real data, you can literally make major SEO decisions based on your GSC dashboard.

Remember, this should be a must-have for all the websites out there.

Pros:

• Completely free to use.
  
• Get insights about your keywords and pages
  
• The data is accurate and reliable
  
• You can request manual URL indexing in GSC
  

Cons:

• A little bit of a learning curve to understand this tool
  

9) Google Analytics

Pricing: Google Analytics is free to use

Google Analytics is analysis tool that you should have in your tech stack. This platform helps you with real-time visitor tracking to see how your users interact with your site, providing you with instant feedback on your audience’s behaviour.

This tool not only tracks visitors but also helps with traffic sources, user behaviour insights, and country-specific metrics.

Once websites are familiar with this platform, they can enhance their SEO game by leveraging its event-tracking capabilities.

Pros:

• Accessible for everyone, completely free to use.
  
• Real-time visitor tracking for immediate insights
  
• Traffic source analysis
  
• Audience segmentation and user behaviour analysis
  

Cons:

• Takes time to learn
  

10) Detailed Google Chrome Extension

Pricing: The Detailed Google Chrome Extension is completely free to use

Detailed Google Chrome Extension is a free tool that gives you on-page SEO details for any web page. With this extension, you can check stuff like meta descriptions, heading tags, image attributes, links, schema, etc. 

Since it’s an extension, it’s great for people to analyze any webpage’s on-page SEO in the browser tab without having to manually go through the code or use a paid tool.

Pros:

• Free to use
  
• Easy to install
  
• Live page SEO analysis
  

Cons:

• Useful for only on-page and technical SEO checks

11) Rank Tracker

Pricing: Rank Tracker used to offer a free trial, but now it seems like you have to pay $24 per month to use this tool

If you want to monitor your organic and local rankings effectively, then Rank Tracker is the tool for you. It’s meant for small businesses and new agencies that want to see how they’re doing in search, monitor progress, and watch out for competitor’s SEO game.

This all-in-one SEO tool has a mobile app for its users and offers great customer support.

They got all the hype in the SEO space due to their AppSumo Lifetime deal, which no longer exists.

Pros:

• Tracks both organic and local keyword rankings
  
• Offers multiple suite of SEO tools
  
• Dashboard is designed for agencies
  
• Their team is very responsive
  

Cons:

• The tool requires a learning curve
  
• Needs a few improvements for the website audit feature
  
• Data isn’t the best in the industry
  

12) BrightLocal

Pricing: BrightLocal offers a free account with limited features, or its paid plans start from $39 per month

BrightLocal is one of the industry’s best local SEO tools. It helps you track your local ranking and audits your Google Business Profile (GBP) for hundreds of locations.

In addition, this tool is known for features like reputation management, listing management, and citation builder. It is specially designed for agencies and multi-location businesses.

BrightLocal is the go-to tool for brands that are looking to enhance their SEO in Google Maps.

Pros:

• Complete platform to audit, monitor, and boost your local SEO
  
• Actional data and insights within no time
  
• You can white-label this software
  
• Generate reports at ease
  
• Saves time for agencies and multi-location businesses
  

Cons:

• The tool has a lot to uncover for beginners
  
• Not for your website’s on-page and off-page SEO

13) Local Falcon

Pricing: Local Falcon offers a pay-as-you-go credit for $0.05 per credit, or its subscription plan starts from $25 per month

Local Falcon is a local SEO tool that helps you track multipoint local points to monitor the strength of your Google Business Profile (GBP). 

In other words, it’s a grid-based local ranking tracker that helps businesses understand their map rankings in local searches. This tool is perfect for local stores that want to know how they rank in different locations.

It’s an alternative to other local SEO tools like BrightLocal, and with its pay-as-you-go option, it’s affordable option for small local businesses.

Pros:

• Affordable price for local SEO
• You get visual grid-based tracking
  
• You can see rankings according to multiple locations
  
• It is perfect for local businesses that want to improve their local SEO.
  
• Similar functionalities as BrightLocal
  

Cons:

• Not an SEO tool that focuses on your website
  

14) Neuron Writer

Pricing: Neuron Writer has a free trial, or it’s monthly plan start from $23 per month if not you can grab their lifetime deal for $299

NeuronWriter is an on-page SEO tool that we use at PullingOffStrategies for our B2B Content Writing Services. It probably one of the cheapest SEO content optimization tools in the market. However it is a direct competitor of Surfer SEO. 

But when compared to Surfer SEO, it has limited features, but it is best at what it does – Content Optimization.

This tool uses natural language processing (NLP)and analyses top-ranking titles for your keywords to suggest content optimizations for titles, headers, and overall content.

We use it to find related SEO entities for our client’s content using its content editor. You can also use its AI writing credits to fill up your content.

Pros:

• Lifetime deal for $299
• Great tool for content optimization
  
• Easy-to-use interface
  
• Take care of your content writing process as well
  
• Active Facebook community to engage
  

Cons:

• Best for only content optimization
  

15) Screaming Frog

Pricing: You can download ScreamingFrog for free for up to 500 URLs, and its paid plan costs around $259 per year

Screaming Frog SEO Spider is the industry’s best site audit tool that will help you find and fix common technical SEO issues on your website. It has a great desktop application that can crawl small and large sites and is a must-have tool for SEO professionals.

Apart from the regular analysis of SEO elements like page titles, descriptions, URLs, and headings. Screaming Frog SEO spider goes deep into site audits and helps you uncover issues like broken links, redirects, and duplicate content that helps with technical SEO.

Pros:

• Crawls up to 500 URLs for free.
  
• Immediate insights from real-time data updates during the crawl
  
• User-friendly interface
  
• Useful for agencies and large websites
  

Cons:

• You need to install this application on your desktop
  
• There is a huge learning curve to understanding this tool
  

Wrap Up

There are lot of affordable SEO tools available in the market and we believe most of the tools mentioned above can benefit small businesses in the same way as any expensive tools for your SEO campaigns.

Anyhow if you need help with your own SEO strategies and implementation, then you can look into our Organic SEO services or book a call with us